bizSugar / Search results for ibm

Search results for ibm

11
vote

Posted by ArmadaIG 101 days ago (http://www.news.com)
Category: Advertising | Tags: subliminal advertising apple ibm logo

Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo More...

1 Comment

Sour vote

8
vote

Businesses Find Case for Social Responsibility

Posted by Shelly 134 days ago (http://www.marketingcharts.com)
Category: Strategy | Tags: corporate social responsibility ibm growth

Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue through CSR activities, according to a study (pdf) by IBM.

Moreover, 54% of those surveyed said CSR initiatives are already giving the More...

2 Comments

Sour vote

« previous1 next »

What is bizSugar?

bizSugar is a social news site for small businesses and mid-sized companies. Business owners, managers and entrepreneurs can now discover, share and vote for the best business tips, trends, news and strategies on the Web. If you find a business story, tip or video that you like, give 'em a little sugar!