Search results for environment

Bucking the perception that environmentalism is a youth movement, a new survey finds that male and female consumers over age 55 are the most prolific users of green products in the United States.  More...
The U.S. government has long supported a “big firm” economy with the idea that large companies are the primary drivers of innovation. But that’s a recipe for stunted growth. So say Kauffman Foundation executives Carl Schramm and Robert Litan in an article this month’s The American. The U.S. economy needs to grow at a 4% annual clip in the futu  More...
Tom Szaky has often been told that he is crazy. At age 19, he dropped out of Princeton to start TerraCycle, a business revolving around selling an all-organic liquid plant food made from worm feces—and no, that's not a typo. When he first started out, he had a hard time raising capital and people often laughed him right out of the office. But thi  More...
Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green messaging and another third say they recall it occasionally (33.1%), according to a new Burst Media survey. The online survey, conducted in April 2008 with more than 6,000 web users 18 years or older, explor  More...
The selection of environmentally friendly clothing gets bigger every day. That's because younger shoppers are finally translating their passion for purer and more organic foods in their kitchens to purer and more organic clothing in their closets, reports Iconoculture.  More...
Not only can going green save you money, but it’s a great way to give something back to your country. Our country is at war; young American men and women are fighting and dying every day in Iraq. Not wanting to make this a political position piece, I will go so far as to state that the war in Iraq has something to do with oil. And what is oil?  More...
Many, if not most, consumers want to do their part to help the environment, and retailers can help by stocking, at minimum, a few green items. Start with just one shelf. Perhaps paint it green. In a clothing store, you might stock that shelf with clothes made from natural or organic fibers. A bed and bath store could feature cotton shower curtains  More...
The acronym LOHAS (Lifestyles of Health and Sustainability) may not roll off the tongue, but it sure represents plenty of American influence. Conservatively estimated by the LOHAS Web site, the LOHAS market involves 41 million people, or 19 percent of U.S. adults, and $209 billion for goods and services focused on health, the environment, social j  More...
Small-business owners are starting to embrace the kind of "green" values that typically are associated with far larger companies and a far greater investment of time and money, taking small-but-earnest steps for the cause of conservation.

In some cases, ecologically conscientious entrepreneurs are even finding that "green" sensibilities are  More...
Last week, Steve Strauss began his annual look at the top ten trends shaping small business. He wraps it up this week with a look at the Top 5. Be sure to check out trend number 1.  More...