Search results for engagement
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If you believe human assets are your number one asset, you need to read this article in Business Week.
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If someone says B2B sites can’t be compelling and absorbing, show them MillerWelds. It could shame the best consumer site. This site keeps prospects clicking and reading these ways:
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Business author Charles H. Green makes the radical suggestion that companies should hook up their own employees with recruiters -- to increase employee engagement and retention. Counter-intuitive and brilliant stuff.
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New research shows that plants really do make your employees feel better and work more productively.
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Do you find it hard to engage with prospects or customers? If so, keep reading…
I was recently on the phone with Jill Konrath, author of Selling to Big Companies.
I explained a project I am working on and she said, with great excitement, “You MUST read this article I wrote.”
What follows is perhaps one of the best lessons on why we fail t
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Marketers are seeking new and better ways to measure the effectiveness of their programs and justify their marketing spend. One concept that has elbowed its way to the front of the metrics pack is “engagement,” but while just about everyone agrees on the importance of measuring engagement — who doesn’t want to know how well your customers are rece
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