Search results for email marketing
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Whenever someone asks my pastor about where to tithe - or who to tithe to - his answer is always the same: “Tithe where you’re fed.”
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Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be.
He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70.
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Email Marketing Secret Practically Guarantees All Of Your Email Pitches Make A Profit | WAHNewsToday
If you’d like to multiply the chances of your email pitch being opened, read and acted on…then this tip will show you how.
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New CAN-SPAM rules from the FTC regarding email marketing:
1) An e-mail recipient cannot be required to pay a fee...
2) The definition of “sender” was modified...
3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox...
4) A definition of the term “person” was added...
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Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi
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Some even have called the use of service-based, transactional e-mail the "new wave in e-mail marketing." If you have yet to add transactional e-mail to your marketing mix, you're missing a huge opportunity. With the right strategy and infrastructure, you easily and inexpensively can transform your service-based messages into revenue-making oppo
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This is a short article on the debate between in-house and outsourcing email marketing professionals. There's also a short, one minute survey. Please participate! Thanks!
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The definition of spam has effectively changed from “unsolicited commercial email,” to the more general definition of "unwanted" based on a recent survey.
The survey sought to determine consumers’ perceptions of what spam is, why they report emails as spam and what they think happens when the “report spam” button is clicked.
- Over half of
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Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer’s inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched.
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Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media’s second annual survey of 2,000 online marketing professionals conducted in December ‘07. Email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display, said Dat
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Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers.
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Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trou
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MailerMailer.com’s latest Email Marketing Metrics Report looks at how subject lines and personalization affect open and click-through rates. In particular, the report found that subject lines containing 35 characters or less are 28 percent more likely to be opened.
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A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the e
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What a great opportunity for email marketing segmentation strategies! Just by segmenting your prospects from other subscribers, you can boost revenue
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