Search results for email
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Want to know the secret to email follow up?
TWO WORDS: Subject line.
Because that’s the only thing customers see.
Because that’s the only thing customers have the time to read.
Because that’s the only thing customers will use to decide whether or not to open it.
Because that’s the only way you can immediately differentiate yourself in the
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Is there anything in your email that you would not want exposed?
Our recently resigned D.A., Chuck Rosenthal, was ousted, or outed, when his past years of emails were subpoenaed by defense attorneys in preparation for a trial.
Somehow the judge who granted the subpoena allowed press access to not just the messages relating to that case, bu
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Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for illegitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well.
AB 2950, co-sponsored by Assembl
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Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me
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Information on the difference between text messaging and email features on cell phones.
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One question that often comes up when evaluating the performance of an e-mail newsletter program is, “How do I keep my newsletters fresh and interesting?” Unique content is the best way to ensure your subscribers will want to read your newsletter, and one way to do this is to include links to online polls or surveys.
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If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn’t wor
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