Search results for e-mail marketing
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E-mail lead-nurturing programs that garner the highest clickthrough rates are those that send e-mails to prospects at least three to four times a month, compared to programs that send just one e-mail a month.
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It should be a simple thing but simply saying, "Hello, welcome to our email list", isn't the way to invite or welcome new subscribers into your database. Could not knowing what to say to new members be what is keeping most email marketers from sending welcome messages? It definitely could. Which brings me to the point: just what should an email
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The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate leads or increase online sales.
But how do you determine which incentive will overcome friction best and deliver maximum return? And which common errors should you avoid?
Even if a site or page has been 100% optimized for severa
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Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients’ prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What’s more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock
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Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons.
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