Search results for e-mail
- 7
- vote
This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat
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- 12
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Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results,
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- 7
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E-mail's potential and complexities are both seemingly endless, according to Morgan Stewart, director of research and strategy for the Minneapolis-based e-mail marketing firm ExactTarget. Stewart offers a number of pointers on how to make e-mail work in real time as a marketing tool.
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- 9
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If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can.
Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the
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- 9
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Oftentimes, people opt in to e-mail lists—whether it be for newsletters, promotions or information—and then just ignore everything that’s sent to them. Those individuals signed up for your e-mails for a reason, even if their actions don’t show it. For one reason or another, they’ve become inactive subscribers. It’s your job to figure out a way to
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- 10
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Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be.
He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the length is 60 or 70.
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- 9
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Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.
Advertising inserts are still influential when it comes to making purchasing dec More...
Advertising inserts are still influential when it comes to making purchasing dec More...
- 6
- vote
It's time for businesses of all sizes to adopt e-mail authentication if they want their emails to go through. Adoption of email and domain authentication - Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) - has reached its tipping point, exceeding 50% in several key metrics. The top Fortune 500 and internet retailers that have adopted those
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