Search results for e-commerce

Clayton Christopher, founder of Sweet Leaf Tea (one of fastest growing iced teas) shares a great cycling story analogus to the many times his company almost went under over the last 10 years, but he never gave up. Now he's in 6,000 stores & in every state.  More...
This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e  More...
Can a small change to your website's action buttons make a big difference in conversions? Many conversion optimization cheerleaders suggest that larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30  More...
Online customers want in-store pick-up. But what if you don't have a store? When in-store pick-up isn't available, for instance with online-only retailers, a new service from Shopatron can be used. The Shopatron platform helps etailers connect with brick-and-mortar stores in the consumer's area so that practically any item ordered online can be  More...
Knowing how and when to invite a customer to chat and which customers to chat with can turn live chat from a customer service convenience into a sales-generating tool.  More...
Data from Nielsen Online sheds some new light on the matter that is so important to merchants—online and offline—during the busy holiday shopping season. In an online survey of nearly 1,000 shoppers, 81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season. With 77% of respondents, s  More...
If you are a business owner, you know how hard it is to connect with your customers on a daily basis. Learn how to connect on a more personal level, and create a culture around your business's brand!  More...
A great resource giving you suggestions for what to do with your thank you pages. Encourage a call to action!  More...
When they are confronted with two merchants who offer the same product at the same price, consumers say the two factors that influence them most are payment security and payment choice. More than one-half of respondents said that the security of their financial information was the deciding factor when they made purchases. An additional two-thirds s  More...
The co-founder of you tube has put together a "founder friendly" venture investment group called Youniversity. Aiming for companies looking for backing without having to sign off to unfavorable terms.  More...
Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me  More...
Like many of today's entrepreneurs, you may be trying to divide your attention between a physical storefront and an online presence. As you only have so many hours in a day, you may feel torn as to where to spend the bulk of your energies. There is no universal answer to this question. How best to divide your time simply depends on the setup  More...
At the recent eTail conference held in Washington, D.C., Brad Wolansky, director of e-commerce for Manchester, Vt.-based outdoor lifestyle provider T  More...
This great article on tips to increase sales on your site come from an e-commerce veteran who eats sleeps and breathes sales for an upscale fashion retailer. Eileen is the Creative Director for IntermixOnline.com, which has retail stores in 20 major cites across the US. My favorite tip is to take advantage of "pause points."  More...
Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced  More...
Consumers expect to find what they're looking for quickly — particularly when looking online. As a result, providing relevant search results is imperative for the success of any business on the Web. When customers can't find an item, they'll assume you don't stock it — even when there's a chance they just used a search term that you hadn't t  More...
How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre  More...
Small tweaks to your website can have a big impact on sales. Find out what acquisition tactics circulation and marketing professionals were swapping at the Direct Marketing Association’s Circulation Day. The conference provided a peek at trends publishers are using to generate revenue.  More...
eBay sellers are beginning to revolt against the site for drastically raising fees once again. The article includes predictions about eBay's long-term chances for success and alternatives to selling on eBay.  More...
Amazon.com is fighting Gov. Eliot Spitzer's plan to require out-of-state online companies to collect New York state sales tax on goods they send to addresses in New York - the most recent cash-strapped state to propose the tax. Spitzer estimates in his budget that the state would gain $47 million by requiring Internet giants such as Amazon.com t  More...
Online retailers who are stuck in the picture/price/description rut may be missing out on a larger slice of the online shopping pie. A recent study f  More...
A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit  More...
Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org.  More...
A new JupiterResearch and PayPal study revealed that consumers value payment security and payment choice more than rewards when making purchases online. According to the research, when consumers are confronted with two merchants who offer the same product at the same price, the two most influential factors when choosing where to buy are payment s  More...
Internet retailers are notorious price cutters, and manufacturers are getting fed up. I have been watching with interest the war between internet retailers and manufacturers for years, but there are signs that the battle is getting hotter.  More...
Uncertainty about the economy is driving bargain hunting, as money-related issues dominate consumer priorities when shopping online. Price and free shipping stand out as clear favorites - with special promotions or coupons a distant third, according to a national survey conducted in late November.

The survey, conducted by Aegis Group’s Synovat  More...
An astounding independent study has revealed that U.S. online retailers are failing in key areas of customer service, which has the potential to be devastating to the online retail market which is forecasted to reach $329 billion in 2010. In a mystery shopper exercise conducted from April to June 2  More...
With 53% of online shoppers early technology adopters, despite constituting just 36% of the North American population - retailers are feeling compell  More...
As sales increase, online retailers are getting more sophisticated with social media and better images, according to the latest installment of the “S  More...