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In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th
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This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat
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If you're like most small businesses, you are marketing to all your customer types in the same exact way. But what if I told you doing this is a very ineffective way of obtaining new customers?
The fact is that everyone comes to your business at a particular stage. Some people are just hearing about your company for the first time, others kno
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A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt.
Here are 9 1/2 ways how to get your customers
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The following is first in a three-part series on the process of setting up a corporate blog will benefit you! There are three important phases to the corporate blog process...
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