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Can a viral video contest generate results for a business to business company when the pool of prospects is much, much smaller than for a consumer campaign?
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Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway’s. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero
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