Search results for competition
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Out teach the competition to beat them. Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your ‘secrets’ out, your competition will copy them. Somehow, that’s counter intuitive but true.
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Creating effective online marketing is more important than ever — and it's not too late to maximize the effectiveness of your campaigns.
Here are five ways online retailers can hit consumers' minds and wallets this holiday season:
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Learn how alpha companies — businesses that dominate their industry or product category — earn top-dog position, according to Wes Ball, author of The Alpha Factor (thealphafactor.com). The article includes tested ways to increase revenues, knock out competitors, and create a winning brand.
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This story discusses the benefits of business cooperation. Your business competitor does not have to be your enemy. You can exchange clients, referrals, IP, and assistance during busy periods. Grow your business with your competitor. Even the CEO of COKE and Pepsi play golf together.
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There's little room for error when it comes to pricing your business' products or services. If you set prices too high, you risk scaring off new customers, but if you set them too low you may not make enough money to survive the long haul.
The key is to strike the right balance between being competitive and being profitable, and that means do
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How to justify steep prices and set your company apart from the competition.
From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractiv
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Those who persist in viewing the world through competitive lenses are marginalizing themselves. Those who see through collaborative lenses are, paradoxically, those who will win—not those who set out to "win" by competing.
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Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknes
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Mitch Anderson was an electronic engineer who started an online computer parts company, LaptopsForLess.com, which filled a cataloging niche that his large corporate competitors were unable to fill. The ingenuity of his business enabled Anderson to sell his company and retire at the age of 37, when he launched a new career in filmmaking and DVD dis
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Are we in a recession? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are some tips for what you should do.
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It’s every company’s nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what’s the best way to proceed?
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To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use the comparison as the basi
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What kind of web traffic is your competition getting? Is it going up, down? How does it compare to yours? This is a great site to find out. I ran a few examples and they haven't tried to charge me, so I'm assuming the service is free, at least for now.
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