Search results for behavior
It happens all the time: Two guys in a garage come up with a cool new technology -- and dream of making it big. A thousand people take time off work to campaign for a visionary politician because they feel they are doing something to change the world. A million kids hit baseballs -- and wonder what it would take to become a pro.
Then the brain
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Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?
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A great post talking about the reasonings or rationale behind why people purchase things from you instead of your competitors.
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