Search results for banner ads
- 13
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According to a study of more than 10 billion banner inquiries across Europe from ADTECH, the average click-through rate fluctuates between 0.11% and 0.19%. Apparently, users click on display ads more frequently toward the end of the year, during the major online shopping period. The rate then restabilizes in January at 0.12%.
Since 2004, the a
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- 10
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Nearly 30% of online adults will immediately leave a website if they perceive it to be cluttered with ads, and more than 75% of those who remain on cluttered sites pay less attention to the ads there.
Cluttered sites not only annoy the audience, they diminish ad effectiveness and ultimately do a disservice to the publisher, the advertiser and
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- 10
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Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands.
Search clickers exposed to display advertising were 22% more
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- 7
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A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches.
In the "travel and tourism" category, display advertising engendered a 274% lift on both paid and organic search. A 260% lift was seen on searches in realm of "health," while "personal
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- 8
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MySpace launched a beta version of its do-it-yourself advertising platform that's aimed at letting individuals and small businesses create their own ads that can be customized to specific users of the social network.
The new MyAds service, which MySpace first detailed in November, will enable anyone to create customized banner advertisements u
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- 11
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Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study.
iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked.
The research firm found th
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- 7
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MSNBC.com is offering local retailers and SMBs the opportunity to run ads on its site for as little as $50 per day, reports MediaBuyerPlanner.
Businesses can build and run customized online display ad campaigns in minutes through a new self-serve option through a partnership with AdReady.
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- 12
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According to a new report by the Online Publishers Association, local media sites hold a distinct advantage when it comes to delivering results for advertisers. The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are very likely to take action after viewing ads on these sites.
Newspapers ra
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- 13
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The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007.
As online publishers experience growth rates of 20-30% in ad revenue, the race to create advertising opportunities has left publishers with excess inventory that they are selling via ad networks at up to 90% discounts versus direct sales rates.
That
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- 8
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Banner blindness has been around since, well, the invention of banner ads. Ever since, experts have been discussing the ins and outs of banner blindness and ways in which advertisers can lessen the effect.
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- 9
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The Golden Palace Casino paid South Carolina resident Amber Rainey $4,000 to advertise on her pregnant belly. The SnoreStop Company gave Andrew Fischer of Omaha, Neb. over $37,000 for one month of advertising space on his forehead. While there are plenty of people willing to rent their body parts in exchange for lucrative advertising dollars, ther
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- 8
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As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de
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- 9
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The PubMatic AdPrice Index indicates that the economic slowdown in the U.S. has led to a 23% drop in overall monetization for the online advertising industry.
Large Web sites fared the worst while small Web sites managed to maintain their monetization rates, PubMatic said, adding that eCPMs for Web sites with more than 100 million page views p
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- 15
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Much of the valuable online-ad real estate is sold the old-fashioned way: through a salesperson.
But now start-ups and major Internet players such as Facebook Inc. are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own. Just as the ability to buy plane tickets online steered business away from tr
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- 9
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SocialMedia Networks says they’re the first ad network to focus 100 percent on social media. They have over three billion ad impressions to more than 15 million unique visitors per month. These ad impressions are delivered within 5,000+ applications and they’re appearing on Facebook, Bebo and MySpace.
I asked SocialMedia’s CEO Seth Goldstein a
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- 8
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AOL's Advertising.com division is launching a tool for publishers to help them monetize their sites, according to a company release.
PubAccess works by allowing publishers to connect with advertisers on Advertising.com. As is the case on AdSense, they can also block certain advertisers from appearing on their sites.
PubAccess is intended to
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- 11
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Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa.
The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin
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- 9
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Advertising on Games & Contest Web sites can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they ac
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- 14
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Google introduced a new service called Ad Manager. It gives Web site publishers more control over their ad sales and ad serving. Google's target users are SMBs. It's yet another free service; there are no fees associated with Ad Manager. Google will, however, take a commission on revenue from ads it sells on your site.
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- 8
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That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.
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- 12
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It's hard enough creating effective banner ads of any size, but it's especially difficult to create an ad that's only 125px X 125px (a popular size for blog ads). Randa Clay offers some great examples of these tiny ads. If you can create an effective version of one of these, you create an effect ad at any size.
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- 8
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Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads.
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- 7
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A coalition of consumer privacy groups is expected to propose the online equivalent of the Do Not Call list, reports Advertising Age. Groups including the Center for Democracy and Technology, Electronic Frontier Foundation and others, have announced a press conference for today. The groups are expected to propose changes to how advertisers disclos
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- 5
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Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc
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- 5
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A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse
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- 5
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Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising - with behavioral targeting (BT) outperf
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- 8
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A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web
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- 5
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If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won’t notice it, according to a new report on the old
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