Search results for apple
- 6
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Apple's announcement of a $199 iPhone that supports critical enterprise features like Microsoft Exchange indicates a windshift away from Apple's traditional market skimming price strategy towards a market penetration price strategy.
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- 7
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Public embarrassment at a hacking contest and vulnerability disclosures for a new browser made for a discouraging week for Mac security folks.
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Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo
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A new study shows that Mac users feel superior to those who use a PC in just about everything. Their purchases, preferences and habits are different, too.
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Do we really need another post about how great Apple's marketing is? Absolutely! I thought this was a great summary. There are a lot of things small businesses can learn from Apple's success, and most of them easily translate from the corporate world to the small business world. The strategies that set Apple apart from its competitors are strate
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