Search results for analytics
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Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation.
Fine.
Forget community. Forget conversation. There's a far simpler, far more measurable reason to blog: search engine rankings.
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Many organizations invest in analytics, but only see marginal results. Some companies have pulled back from using analytics for more than basic metrics because it can be costly to pursue, while others have embraced analytics and are thriving. This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard
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GOOGLE is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time.
The company is introducing a free service called Insights for Search. The tool is intended for marketers, but it allows anyone to track t
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In order to gain insight into the effectiveness of your Web site (and, ultimately, your interactive campaigns), you must have some form of Web analytics in place. While there are numerous tools available, such as those from WebTrends, Omniture and Coremetrics -- all of which will help you to track and monitor the traffic performance of your site -
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