Search results for advertising
- 17
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These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers.
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- 16
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For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c
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- 15
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At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs
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- 13
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Stand out from your Competiton! How to Become a Marketing Innovator, Increase Visability, and Make a Lasting Impression!
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- 13
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Is the economy taking it's toll on your marketig efforts? Has your marketing become old, boring, or dull?
If that’s the case, this article might be just the thing for you. Read more for some simple and very effective ways to breathe some new life into your marketing efforts.
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- 13
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Marketing today is like a spectacular fireworks display. Short-lived and breathtaking. Unforgettably forgettable. All our efforts seem to be front-loaded into launching with a bang. The fireworks are mesmerizing. The sky is filled with brilliant colors, flashes of light and accompanying music to boot. A hypnotized mob "oohs" and "aahs" with ap
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- 12
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Amazon is doing something very similar with its new, quietly-launched Product Ads. Think of it as a shopping search engine built into Amazon, one that can link out to your site and drive new sales for pennies on the click.
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- 12
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Using product placement for advertising allows for a lot of creativity. Here are my ten favorite product placements.
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- 12
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Ever felt you'd NEVER get the chance to advertise your business on TV?
Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone.
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- 11
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Consumers don't think in terms of media when they're actually experiencing it. They think in terms of what they want to do and what they want to get out of their media experience. If they're craving entertainment, they want to be entertained. If they're seeking knowledge, they want information. If they feel like sharing, discovering or express
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- 10
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"Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to (pdf) a Burst Media survey on the availability of age-appropriate online content, website design and targeted advertising."
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- 10
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Small marketing budget? Need to utilize those millions of cell phones that your customer's hold? These are the secrets of Buzz Marketing...
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- 9
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So you are one of the millions of people in America who has real estate for sale and you haven’t yet found an agent with any fresh ideas to help get your property sold. Keep looking because there is more to selling a home than posting the home on the local real estate association’s website and sticking a sign in the yard. You have to be different.
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- 9
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New online auction marketplace for ads, sponsorships, and product placements. Sell your ads to the highest bidder.
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- 9
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Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why.
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- 8
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Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.
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- 8
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Marketers love big events like the Super Bowl or Valentine's Day, but most events are very crowded when it comes to marketing messages. As a result, it's tough to stand out. When you are having a sale on the same day as everyone else, you are forced to compete on the same terms as them. In a post at the Influential Marketing Blog, Rohit Bharg
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- 8
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Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study.
Among the findings of the study:
Over half (56%) of internet-using newspaper readers researched or purchased at
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- 7
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From the page: "Most US adults are uncomfortable that some websites use information about one’s online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study."
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- 7
- vote
A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that:
* Med
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- 7
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Mike Dillard talks about the difference of 'negative' and 'positive' advertising. Great advice on which is most effective.
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- 7
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The social network provides important lessons for executives—and a key forum for innovation and experimentation
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- 7
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Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Y
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- 6
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Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues.
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- 5
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A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse
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- 5
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A revolution in Marketing: After several years of low-key alpha testing and on and off again rumors of launch, it appears that Google Print Local will finally go live as a public beta in the next few weeks.
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