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23% drop in online ad rates, but smaller sites cash in

Posted by morecowbell 50 days ago (http://www.bizjournals.com)
Category: Online Marketing | Tags: banner ads online advertising economy ad rates

The PubMatic AdPrice Index indicates that the economic slowdown in the U.S. has led to a 23% drop in overall monetization for the online advertising industry. Large Web sites fared the worst while small Web sites managed to maintain their monetization rates, PubMatic said, adding that eCPMs for Web sites with more than 100 million page views p More...

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