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In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But innovation is opening up new pricing models and value added services.
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- 12
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Amazon is doing something very similar with its new, quietly-launched Product Ads. Think of it as a shopping search engine built into Amazon, one that can link out to your site and drive new sales for pennies on the click.
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