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When it comes to customers and sales leads, marketing and sales often have very different perspectives on what data is valuable. The solution is a co
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People seeking small business information aren't all wide-eyed startup novices, so The Wall Street Journal Online has revamped its StartupJournal.co
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I spoke with a potential client about her company's lead management process. When I asked about her CRM and how frequently sales team updates their
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Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow. By Igor Mordkovi
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Sometimes it can be hard to determine which of the many small business podcasts will provide what you need. So much audio, so little time. So we have
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New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return o
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A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the e
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While b-to-b and b-to-c marketers are both embracing new media platforms, there are some marked differences in their usage, goals and, perhaps most i
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If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won’t notice it, according to a new report on the old
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At the recent eTail conference held in Washington, D.C., Brad Wolansky, director of e-commerce for Manchester, Vt.-based outdoor lifestyle provider T
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eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007.
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All content sites are not created equally. That is the word from a recent Jupiter Research study that compared content sites with and without several
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Whether you realize it or not everything you do goes toward building a brand. It might be your personal brand, your brand as a blogger, or your corpo
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McKinsey conducted a study this summer to learn more about what motivates people to participate in collaborative technologies. They surveyed 573 user
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bizSugar is a social news site for small businesses and mid-sized companies. Business owners, managers and entrepreneurs can now discover, share and vote for the best business tips, trends, news and strategies on the Web. If you find a business story, tip or video that you like, give 'em a little sugar!
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