Time to shine with an online makeover

Posted by bloggertone under SugarTone
From http://bloggertone.com 520 days ago
Made Hot by: lenacole on September 2, 2010 2:28 am

Reached the point where your online presence is positively dull and lacks luster? Your digital self can shimmer and glow just as radiantly with an online makeover...

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Written by catherineconnors
515 days ago

Yet another great post Christina, I'm currently updating my website so I'll be taking all your tips in consideration.....

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Written by littlegiggles
517 days ago

Our virtual locks have been pretty dull lately... thanks to you, we'll be turning heads in no time! ;) well done Christina!

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Written by businessavante
517 days ago

Niall, I think to some businesses a web site is the new "Hoola Hoop". No one knows what it does, but they just have to have one because everyone else does.

businessavante

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Written by CGonlineM
517 days ago

Thank you - I'm hankering after a packet of 'hoola hoops' hehe

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Written by nialldevitt
517 days ago

A question I ask every client at the start is what was your web presence worth to your business last year? Outside of e-commerce businesses, I can hardly recall anyone else been able to answer the question. What is the point of having a website (which is a business too) that delivers nothing; many small businesses continue to want a website that has no ROI. Can someone please explain to me why this is?

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Written by CGonlineM
517 days ago

Hi Niall + Businessavante.

Its all to do with the push from society - what is considered a 'norm' etc. Globally, websites are a 'norm', just like a TV, a washing machine etc (obviously not all of these goods are norms in every country, but you get the picture).

So - each business 'must' have a website to be normal. In many cases the website is just to take the slot on the web, to have a presense, to feature it on a business card, and yes @Businessavante just to have one. Its a real shame that some businesses are not seeing any actual potential gain from having a website or will not budget for ongoing dev etc. In truth, a website can be the most powerful tool you have. But it takes effort, time and commitment.

If we flip the coin, developers and designers may not wish to refuse business - if someone asks for a site, how many would turn round and say 'actually a website will provide no value for you', or 'unless you are willing to contribute continually, I'm not designing it'.

We're a market-led society strongly opposed to the exception (except when we want innovation, then creativity is justified). We're contradictory for sure!

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Written by umnumnum
518 days ago

Inspirational! Great stuff!

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Written by MoxieWorks
518 days ago

Great simple advice that a small business could use today. Excellent!

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Written by CGonlineM
518 days ago

Absolutely. Marketing is something that every company big and small can invest in. More often than not following (and sticking) to a strategy plan will keep things moving at a nice pace. So happy you gained from the post!

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Written by CGonlineM
518 days ago

I'm so glad you enjoyed it Lena! I aim to write in an engaging and fun manner.

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Written by lenacole
519 days ago

This uses wonderfully visual language - very engaging.

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