Customer Loyalty – It’s all about CRM. | Management | Small business news; tips; networking

Posted by bloggertone under SugarTone
From http://bloggertone.com 687 days ago
Made Hot by: HomeBusinessMedia on March 18, 2010 6:04 pm

CRM, or customer relationship management, is about understanding your customer to deliver them a better service while increasing your sales and revenues.

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Written by m4bmarketing
687 days ago

Good post Barney. I think CRM is essential if you want to build and strengthen the relationships. Instead of having the information in your head or in spreadsheets it is all in one place, can be updated. If yo use it properly you can have detailed customer profiles of your most important customers. It is so easy to segment and makes your campaigns more effective. I don't know if you have seen BatchBook? I have been using it and includes social CRM which I agree with Niall has big potential.

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Written by nialldevitt
687 days ago

Hey Barney, congrats! another spanking #SugarTone entry - you are a busy bee :-) I am often asked to advise about CRM, for me CRM is about having information that makes having the relationship with customers/prospects better/easier. All too often, CRM is seen as as administration tool/task and this misses the point of what it was meant to do. By the way, there are some cool things happening around social CRM, it's a space carries big potential in my opinion. Great read! Niall

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Written by Barneyausten
687 days ago

Thanks Niall. Agree, it does totally miss the point when people start seeing it as technology or admin! It's about learning and giving back!

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