BizSugar.com › Online Marketing › Why Alexa rankings are useless

While most everyone who has been involved in online marketing for any length of time knows that Alexa rankings are pretty much meaningless, a recent article by Matt McGee serves as a great little reality check to those who are a little newer to the game.

The problem with Alexa is that it draws data only from people who have the Alexa toolbar installed on their web browser. Since it's mostly marketers and tech types who have even heard of Alexa (and not your mom, aunt Sylvia or your best friend Joe), the results tend to skew toward the types of sites marketers and tech types enjoy.

In other words, relying on Alexa to give you an accurate picture of what's popular online is akin to asking the local sorority or fraternity what the best movie is. The results simply will not reflect the overall population.