BizSugar.com › News › When New Marketing Fails: Who Wants a Meatball Sundae?

Seth Godin is at it again. In his new book, “Meatball Sundae: Is Your Marketing Out of Sync?” — available on December 27th — Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone. The sundae is the hot fudge and the peanuts, the tactics of social media and the MySpace profiles. These things work but they work best when they're not on meatballs, but when they're on an organization designed to work with them. The 14 trends are...