True word of mouth emanates from a grassroots-driven community that inspires passion and customer evangelism. It's a sustainable, long-term form of word of mouth that can build brands. There's countless ways to think about making that happen, which is part of the challenge.
That's why we are introducing the Society for Word of Mouth....
The Society for Word of Mouth
From http://www.churchofthecustomer.com 1535 days ago
Made Hot by: on March 12, 2008 1:54 pm
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1535 days ago