BizSugar.com › Online Marketing › The Secret of Tracking Yahoo! Keyword Data in Google Analytics

For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. Google has an auto-tagging feature that will pull all of your PPC data into Analytics — including keyword level data. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?” Today I'm going to quickly explain how you can build custom tracking URLs to get the same comprehensive data for Yahoo!.

The first step is to head on over to the trusty Google Analytics URL Builder. This tool will let you input your landing page and variables including term (keyword), name (campaign), source (search engine), medium (cpc vs. email or organic) and content (ad version). After you manually input your data, the URL builder will provide you with a full tracking URL that you can copy/paste into your Yahoo! ads. Here's a quick example: