BizSugar.com › News › Marketing Executives Identify Top Marketing Trends, Concepts in 2008

Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics. The survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.