BizSugar.com › Online Marketing › 'In-Context' Web Ads Better for Brand Recognition, Ad Recall

Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study concluded that ads placed on relevant pages on neutral sites can provide many of the same advantages as those placed on highly relevant sites, and can potentially outperform those sites in ad and brand recognition.