BizSugar.com › Direct Marketing › How to Put Your Blog into Your Customer's eMail In Box

From the page "Chuck clearly understands his readers and what they want to know. His blog— and this eNewsletter—are valuable and powerful because he really knows what he's talking about. We trust what he says and we're likely to accept his recommendations about products and services—even when they are his own. That is, because we trust what he says, we are inclined to trust what he sells. That is very powerful content marketing."