BizSugar.com › Startups › How to Choose a Company Name: A 12-Point Test

For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. Name consultants are paid millions each year to help decide what to call a company.

Now one has come up with a test: San Francisco naming boutique Eat My Words, which has worked for Kinko's, Jamba Juice and other household names. It's called the Smile & Scratch Test.