BizSugar.com › Online Marketing › Could an Ad Targeting Law Be Good News?

The New York Times reported yesterday on a New York state bill that would make it a crime to use personal information for advertising without consumers' consent—punishable by a fine.

The article said that this would effectively be a national law, since it would be tough for affected companies to apply the rules just to people in New York.

That sounds like a potentially serious blow to online advertisers. But it could be a blessing in disguise, according to David Hallerman, a senior analyst at eMarketer.