BizSugar.com › News › Consumers Recall Green Ads, but Often Skeptical of Them

Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green messaging and another third say they recall it occasionally (33.1%), according to a new Burst Media survey.

The online survey, conducted in April 2008 with more than 6,000 web users 18 years or older, explores how consumers are incorporating green or environmentally friendly services and products into their daily life, and their perception of green claims made by advertisers.

Among the key findings:

Consumers do not automatically accept green claims made in advertisements:
- One in five respondents (22.7%) say they seldom or never believe green claims made in advertisements.
- Two-thirds (65.3%) of respondents say they “sometimes” believe green claims made in advertisements.
- 12.1% say they “always” believe green advertising claims.