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I was reading a very intriguing post by Andy Hasselwander titled “How To Model Events” which talks about predictive event detection marketing as an area of marketing which will see significant growth over the coming days and years. We already have a number of sales tools available which keeps a track on the news and happenings at certain companies and reports certain events like acquisitions, mergers, new product launches and so on which trigger off business opportunities for other companies who can supply them with what they need as a result of those events.