BizSugar.com › News › Baby boomers online - Don't You Dare Call Them “Old”

Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMarketer Senior Analyst and author of the new report, Baby Boomers and Silver Surfers: Two Generations Online. “Coupled with the discretionary income they have at hand, this creates an irresistible opportunity for online marketers.”