bizSugar - Why Customers Write Reviews

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Posted by JohnH 215 days ago (http://www.bazaarblog.com)
Category: Research and Trends | Tags: social media word of mouth reviews

Because reviewers want to help others…that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. View full story...

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What is bizSugar?

bizSugar is a social news site for small businesses and mid-sized companies. Business owners, managers and entrepreneurs can now discover, share and vote for the best business tips, trends, news and strategies on the Web. If you find a business story, tip or video that you like, give 'em a little sugar!