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Do visitors from organic listings behave differently than those who arrive at your site via pay-per-click ads? And which type of visitor is more likely to buy?
According to a recent study, paid listings had a slight edge over organic search results. Visitors who clicked on paid links were 17% more likely to buy something and spent about 18% more on each order.
But the study found that visitors clicking on paid links are not necessarily the most valuable kind of Web site visitor. The better-performing group is comprised of people who arrive at a Web site by typing its Web address directly into their browsers or clicking on a bookmark.
Such visitors, who tend to be repeat customers, are the most likely to convert to buyers, doing so on 3.3% of their visits -- versus the overall conversation rate for the studied companies, which came in at 1.9%. View full story...
According to a recent study, paid listings had a slight edge over organic search results. Visitors who clicked on paid links were 17% more likely to buy something and spent about 18% more on each order.
But the study found that visitors clicking on paid links are not necessarily the most valuable kind of Web site visitor. The better-performing group is comprised of people who arrive at a Web site by typing its Web address directly into their browsers or clicking on a bookmark.
Such visitors, who tend to be repeat customers, are the most likely to convert to buyers, doing so on 3.3% of their visits -- versus the overall conversation rate for the studied companies, which came in at 1.9%. View full story...
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