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How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the increases in broadband speed and availability, one might have expected significant improvements in bottom line. Yet, according to Shop.org, conversion rates are still hovering around 2.5%. Customers aren’t delighted.
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I think all of this AJAX stuff is just getting in the way of creating a user friendly site. Yes, I agree that AJAX makes things more user friendly under certain circumstance like changing the order of a list, but I've seen a lot of it added for no other reason than it's the cool thing to do.