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According to a recent Synovate/Marketing Daily survey, 8 out of 10 Americans know what a blog is and almost half have visited blogs. Of course, while blog usage continues to grow, so does their attractiveness as a potential marketing tool. In fact, 43% of blog visitors indicated that they had noticed advertisements on blog websites, rising to 61% among those aged 18 to 24. Almost one-third of consumers have clicked on an ad while reading a blog.
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