BizSugar.com › Marketing › Secrets of Content Marketing

Do you know what “content marketing” is? You may not know it by that name, but if you have a business blog, post articles on your website or send out an email newsletter, you’re using content marketing. Content marketing doesn’t have to involve the Web (though it usually does these days): Giving customers a pamphlet with useful tips, teaching a seminar, or distributing an informational booklet constitutes content marketing as well.