Top 4 Google Ranking Factors for 2011

Posted by alastair under Online Marketing
From http://www.sitestreamseo.com 4777 days ago

What ranking factors will be important for Google in 2011? What should your SEO be thinking about to future proof their work? We take a look at the challenge Google faces to keep its ranking quality high and predict the Top 4 Google ranking signals for 2011.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by alastair
4777 days ago

Hi Amabaie

Thanks for the comments. That's a good point about the on-page being finite. In fact, I think it's part of Google's problem. There is no end to the amount of anchor text and links that can be thrown at a page. I think they'll need to change that (although I see no evidence that they are going to).

In practice, I find there is usually considerable on-page work that can benefit sites and often there is an edge to be had there when competitors have thrown link work at the problem and not "maxed out" on-page. Also, I suppose it depends a lot on how good machines get at interpreting both content quality and relevance.

There is only so much one can do with standard on-page factors but I think the engines will continue to look for non-standard on-page factors. Also, with assessing the difference between

Site A - which has plenty of links and 1 page on this subject with standard on-page SEO backed up by link text

and

Site B - which has a collection of high quality documents on this and several related topic areas.

- 0 +

Written by amabaie
4777 days ago

I agree on these, except for the on-page aspect. Yes, it has always been important, crucial , in fact. Yes, some SEOs forget it's importance. But in any competitive niche, there is only so much that can be done on-page. It is finite. And when the top 30-40-ranking pages have all maxxed out their on-page, there is no relative advantage left between them. That's why the battle switches to the boundless outer space of off-page factors.

- 0 +