I am following my own philosophy that I teach: when you come across a new business idea, find the cheapest and fastest way to test it and just get SOMETHING out there which people can see and give you feedback on. This is far better than what most people do which is either (1) have a great idea and think about it so long you never take any action on it or (2) spend way too much time and money on something that eventually turns out to not work. If this doesn’t work, I’m going to find out quickly and have lost very little other than my time.
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This should be interesting to track.
It sounds like just an improvement on what he's already doing, so it sounds pretty safe.