B2B marketing groups spending a lot of money on acquiring new customers may be missing the strategy that makes the bigger impact on the company's bottom line.
A dangerous oversight in B2B marketing.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4098 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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