A conversation with Chief Operations Officer (COO) Manish Naik of Furnace MFG who talks about his company's successful use of pubilc relations to find customers online.
How to find customers - using pubic relations to cast a net
Posted by
MattMansfield under Success Stories
From http://www.mattaboutbusiness.com 4926 days ago
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Comments
4926 days ago
What a great example of viral marketing to reach a niche audience and some tools that could be added to this mix could include a regular blog on vinyl and perhaps video marketing on YouTube which is gaining ever greater reach. I like what you mentioned about success measurement because this is where a lot of people miss the boat completely when it comes to online marketing. They will spend millions on traditional marketing with no greater proven measure of success but will want some kind of guarantee or metric for sales return in the case of something as low cost as social media. Look at the engagement of people following your social media channels or picking up and linking to your releases and you will quickly be able to see whether your message is getting out or not. If you begin to be contacted by clients who could not have known about you any other way or tell you read about you online on so-and-so's blog, you'll know it's working.
4925 days ago
However, as you rightly noted, the proof is in the pudding and if your message start to get repeated, and clients start coming in, you are seeing measurable success.