The PR Verdict: “D” (PR Problematic) for Samsung. Scare tactics, especially of higher prices in economically challenging times, are unlikely to win hearts and minds. Better to use the forum to carefully explain one’s patent law positions.
Samsung: Passing the Buck to Customers?
Posted by
denissemarie under Public Relations
From http://prverdict.com 4249 days ago
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Comments
4249 days ago
I totally agree that Google's handling of the verdict struck just the right chord. I think Samsung was trying to make Apple look like a bully, trying to make the public think that their higher prices would be Apple's fault. They may have been banking on the public mood going against Apple right now. And there is quite a lot of public opinion going against Apple on this ruling too. Yes, it could have been handled better, but I and many others won't hold it against Samsung, because even if they raise prices, their prices won't gouge the way Apples do. And, they're not an elitist brand, building walls against innovation. Even though Samsung's PR was lacking, I think public opinion is still on their side. Just look at the discussions going on via social media. You'll see that Apple's made themselves look like the enemy of open source and innovation, because when they attack one Android phone, they attack them all. Just my opinion :D Thanks for the great post!