BizSugar.com › Marketing › When to Use a Mobile Template

Mobile is a choice. It’s one way of many to interact with a message. It’s ubiquitous. It’s always on. It’s a small screen. It’s a short time to get someone’s attention. It’s a productivity and triage tool. It’s used with fingers, not a mouse. It’s imperfect cellular data connections.
So, when designing our mobile email templates, we need to solve for these traits.