Mutual exclusivity means that I can have either A, or I can have B, but I cannot have both A and B. The myth of mutual exclusivity in prospecting goes like this: “If I use inbound marketing methods, then I can’t use cold calling methods.” The problem with believing that any method is mutually exclusive is that it believes one choice is always the right choice.
Prospecting and The Myth of Mutual Exclusivity
Posted by iannarino under SalesFrom http://thesalesblog.com 5216 days ago
Made Hot by: on January 7, 2010 9:54 am
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