BizSugar.com › Marketing › What You Need to Know Before Launching a Viral Sweepstakes

Encouraging customers to promote your products and services is every marketer’s dream, and running a sweepstakes can turn a regular marketing campaign into one that is viral. Sweepstakes are share-worthy because most people like to clue family and friends into contests that are fun and offer great rewards. But before you set out creating the perfect sweepstakes to promote your brand, it’s a good idea to gather some background information about viral sweepstakes in general. Here’s what you need to know before planning the next promotion that spreads through the Web like wildfire.