BizSugar.com › Online Marketing › 9 Steps to Building an Effective Landing Page

Think about all the work that goes into driving traffic to your website. From social media engagement to blogging and email, a huge part of your marketing campaign involves generating website traffic. But if you just send traffic to your home page, you’re basically throwing your leads away. A much more effective way to increase your return on investment is to direct this traffic to a targeted landing page.