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With the cost of gasoline and airfare rising, sales managers need to squeeze every bit of savings out of their travel expenses. At the same time, they must increase sales in a slower economy. This article shows how computerized mapping and GPS helps do both.
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Brian is great at what he does. Brian is your controller—he manages all of the accounting for your small business. He keeps all of the company's expenses properly documented, finds all of the tax deductions, manages payroll, pays all the bills, negotiates for better rates on the company's health plans, and keeps a sharp eye on all of your accoun
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With the explosive growth of mobile internet usage and if you’re a website host yourself, it would be pretty smart for your brand to have mobile presence as well.UBIK.com is a recently launched, free-to-use service which allows anyone to create their own site in just a few easy steps without the need to insert complicated codes. The service is ent
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When my wife, Cari, and I recently launched four new hyperlocal blogs, our reason was simple: to help Cari’s real estate career by positioning her as an expert on our local area. Our goals are business-oriented, and that colors all the decisions we’ve made in planning and executing on a hyperlocal blogging strategy. If you’re starting a hyperlocal
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Pre-empting an objection means that you bring an objection that you expect to hear early in the sales call and then deal with the objection so it cannot be brought up again. Make sure to answer any common questions and concerns before the client can ask. By pre-empting objections before the client can raise them, you decrease resistance.
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Nearly 90 percent of discrimination charges are discharge-related. The reasons are obvious: Terminations cause hard feelings, create economic need, and destroy feelings of loyalty, says today’s expert. What can HR do?
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This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat
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Now that executives are increasingly working as free agents, it is no surprise that their assistants have turned to the same business model. And as more people try to figure out economic survival strategies that are not dependent on single employers, I expect to see more segments of the workforce turning towards some form of free agenting.
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Potential clients will ask a lot of questions before they hire you. They will want to know about your experience and qualifications, when they can expect the project to be completed and, of course, the price. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask.
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Yvonne Perry, owner of Writers in the Sky, welcomes Hugh Ballou to her writing blog. He discusses his book Transforming Power: Stories from Transformational Leaders to Inspire and Encourage.
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For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers.
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The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007.
As online publishers experience growth rates of 20-30% in ad revenue, the race to create advertising opportunities has left publishers with excess inventory that they are selling via ad networks at up to 90% discounts versus direct sales rates.
That
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Small business is becoming big business for credit-card issuers.
With the consumer market saturated, card issuers and banks are expanding their credit-card offerings for small businesses in a bid to get in on what they see as an untapped market. Estimates vary, but American Express says only about 14% of the more than $2 trillion small business
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Is your business really ready to franchise???
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One of the questions I'm asked most often is, "Where do I get money to start my business?" These questions often come with tidbits of other information like reports of bad credit, former bankruptcies, or empty wallets. The truth is it's difficult to find startup funding. Heck, these days it's hard for established, successful business owners t
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