Search results for viral
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Sometimes your own employees may hold the secrets to a successful viral marketing campaign.
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I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works to prove my point.
Last week, the Natural Confectionery Company was offering a bag of free sweets!:-) which at the end engaged the viewer into putting in their contact details
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Can word of mouth marketing be an effective strategy for you?? What exactly is the difference between word of mouth and viral marketing? Is it measurable? Discover the answer to these and more questions in this post!!
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Gatorade, Absolut, Levi’s, Stride Chewing Gum; no need for apparent product placement, just some subtle advertising and they’re off virally spreading in YouTube’s powerful universe.
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Don't look now but Willy Wonka is back and his name is Tiger Woods. People are buying Nike Platinum golf balls in hopes of finding their "golden ticket" for some tee time with Tiger a la Willy Wonka and the Chocolate Factory. Nike's marketing campaign builds on the classic children's story to resonate with golfers in a modern-stay fairy tale
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Andrew Chen writes his usual clear, concise and useful article. This time on 10 obvious strategies to ruthlessly acquire users. They're obvious. And that's why we need reminding. It's the obvious ones we forget. And Andrew does a nice job adding detail with each obvious strategy. Just in case you forgot.
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How not to start a viral marketing campaign.
This condom company's press release should've carried this warning: "Please wear a condom on your head before watching these videos. Our condoms are guaranteed to protect you from 99.9% of jokes and 89% of unwanted innuendos while reducing your impulse to pass on this viral video by 79%. "
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This industrial company’s business buyers keep asking for more videos. Do they feature Angelina Jolie? No. The star is solder paste. (Go figure.) Buyers are begging to see more videos (aka ads).
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Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over… well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all.
But should you be chasing the golden goose this time?
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Can a viral video contest generate results for a business to business company when the pool of prospects is much, much smaller than for a consumer campaign?
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New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues.
The study showed that moms are heavy users of word of mouth having, on average, 109 discussions per week compared with 82 for the general public. Brand recommendations and product
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The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But are widgets here to stay? How to effectively use them right now.
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Marketing today is like a spectacular fireworks display. Short-lived and breathtaking. Unforgettably forgettable. All our efforts seem to be front-loaded into launching with a bang. The fireworks are mesmerizing. The sky is filled with brilliant colors, flashes of light and accompanying music to boot. A hypnotized mob "oohs" and "aahs" with ap
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Social media marketing can bring traffic and links to any website. What’s missing — and essential — is proper measurement of these new techniques. Often times, social media marketing is dismissed before its true effectiveness is realized.
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