Search results for vendor relations
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Two years after trying to build a consumer antivirus business, Microsoft has decide to throw in the towel. The software vendor said Tuesday that it will discontinue retail sales of its Windows Live OneCare product at the end of June next year, and instead offer Windows users free antivirus software, code-named Morro.
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All managers want their employees to meet their expectations and goals. That's why it's important for managers to set clear, concise performance standards for themselves and their employees, and to know them inside and out so everybody benefits. Here's how to make this happen.
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Social media tools, such as blogs, Twitter and Facebook, represent the next big thing for growing businesses to get the word out about their products and services. So what does this mean for traditional public relations? Some bloggers have gone so far as to pronounce PR dead in the water. No surprise PR folks don't want to hear that, so they gath
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How can your company start to increase its familiarity and trust online? As sales slow and employees have more idle time, utilize that time for online public relations. At the very least, it can help sustain sales over the coming months. Once the economy turns around, you'll have a competitive advantage with better links, better brand image, and
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Trusted relationships make your business run smoother and more profitably--but there's still a lot of business advice out there that boils down to systematically destroying your customers' trust. Which advice do you want to follow?
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Imaging Spectrum Magazine's November 2008 edition features Paul Cherry’s article “To Keep Buyers Coming Back, Don’t Be Nice — Be Real” on page 40. In this article, Cherry reveals the secret of customer loyalty: customer engagement.
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Explore the value of helping your customers re-evaluate their existing vendor relationships, using questions that will guide them through the evaluation process.
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Like a marriage, a business relationship is always two-sided. Ever faced a situation where you thought your relationship with a customer was still going strong, only to find she's got her eye on a rival vendor? This article stresses the importance of salespeople nurturing existing customer relationships and asking questions that get to the heart
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Lots of companies try to unravel the secret of customer loyalty, assuming that when customers leave, it's because they were dissatisfied in some way. But it's not just a matter of satisfying customers: to keep them coming back, you must establish an emotional connection with them, too. Here's how to engage your customers.
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The Red Velvet Rope Policy demands tough decisions about customers, but it can also create more customer value and satisfaction, and build a foundation of more loyal and profitable customers.
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If you're having trouble getting your business off the ground, allow yourself to be as changeable as a chameleon, willing to try putting a new spin on what you have to offer. Here's how to pinpoint and capitalize on what your customers really want, adapting your approach accordingly.
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One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management. Search engines
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Some salespeople and managers think they'll keep clients happy by not ruffling their feathers with uncomfortable questions -- but customers can't solve problems they don't acknowledge. Here's how to show clients the bigger picture by asking them the right kind of probing questions, leading them to a happy new year of booming business.
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Trend Micro's consumer security product manager has recommend people not to buy antivirus products, including his own. But there is a method to his madness, he assures.
David Peterson, consumer segment director for Trend Micro's ANZ business, said only a handful of the top 10 security threats these days are viruses, with downloaders, Trojans, k
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